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Building on experience in creating art installations, interior design and experimental theatre scenography, I restructured this course to offer a multidisciplinary approach towards designing creative consumer-centric shopping experiences. Creating an experiential project-based course, that challenges students to arrive at creative and practical design problem solutions, and encourages teamwork.
Leading them through a journey of market and production research, to designing and prototyping, peer reviewing and group critiquing, reaching a number of selected projects to be implemented on 1:1 scale, managing timeframes and budgets in the process.
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