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EXPERIMENTAL DESIGN

I have been teaching and developing foundation courses for several design and art institutions as of 2002, constantly revisiting and adjusting structure and content to meet multifarious design demands.

Following a liberal arts education approach, the courses I developed for Graphic Design students at AUC are based on series of experimental design exercises that encourages them to investigate basic design principles, develop concepts and explore techniques of expression and production from two dimensional images, to three dimensional objects, to space based and site specific design. Thus forming strong design thinking approach towards editorial, product, packaging, fashion, interior and retail design.

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