PACKAGING DESIGN

Building on experience of supervising several graduation projects, I developed the packaging design course for Graphic Design students at the American University in Cairo, 2018. Restructuring previous syllabi, this course aims at introducing students to work individually and communally through a number of experiential projects reinforced by in-depth market research, with the intention to create innovative packaging for

local products. Taking into consideration branding strategies, concept development, cultural and environmental aspects.