Daima is an eco-friendly brand that creates jackets out of up-cycled materials and the fabric remains of factories. Each piece has its individual inspiration and story.

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Jackets are sewed by Egyptian women in need of an opportunity, a better chance or a fresh start. With every season or collection launch, the brand collaborates with a different entity to support a different cause, be it orphan young girls or indebted women for example. Each piece is named after its producer. Half of the jackets' sales precedes goes to this cause, helping a sustainable empowerment system for these women and helping our environment be دايمة.