BRANDING & ADVERTISING

Having taught logo design course for third semester students at Faculty of Applied Arts and Art and Design Academy, 2002- 2007, introducing students to general aesthetic values and technical skills needed for designing monograms, logotypes and signs-based logos, and teaching Semiology as parallel topic at the same institutions, then teaching branding at the German University in Cairo, 2013-2014.

The current Logo and CID design course that I developed and have been teaching for Graphic design students at the American University in Cairo since 2013, sums up consecutive teaching experiences in relatable fields, in addition to my hands-on market experience in the fields of branding and advertising. The course offers an experiential approach to design based on real client briefs.

The following samples are projects developed under the Logo and branding and advertising courses by AUC students.